Art- & Design Direction for startup business Grover, a platform to rent technical equipment. The campaign theme MIET’SE draws on the double meaning of the word Miet’se, which acoustically means ‘to rent’ as well as ‘cat’. The advantages to this concept (renting rather than buying) are conveyed in form of a hip hop video.
Art- & Design Direction
Credits // CD Text: Arndt Poguntke, Director: Simon Ritzler, DOP: Carlo Jelavic, Music: AHOImusic, Production: FoxDevilFilms